Rich Snippets draw more attention to your search results with fancy markup and inline images.
Google is supporting the following information types.
- Businesses and organizations
Of which I think we are most interested in people, products, and businesses. For now, reviews, recipies, events, and music can be handled by other huge websites that do it for everyone, and do it well.
But for those items that pertain to business, local business in particular, we think these three “vocabularies” (see schema.org) offer an extra bit of information to draw customers in.