Two big words to describe organizing your stuff. For the business owner, it means structuring the services on their website in a way that will make them found as quick as possible.
Any info. architecture effort is benefited by the demographic, psychographic, and technographic of their core audience. That will help develop personas that find the business offerings irresistible.
- Visitors are channeled to your website easily
- Visitors can stay on the “scent of information” to find what they are looking for in the site.
- Because you’ve made it easy for them, visitors are more likely to be converted to customers