A domain name is the “friendly” name of a website. If you want to get technical: A domain name defines a realm of administrative or authoritative control over industry and location-specific subject matter.

Domain names are for human beings to reference a desired website. Imaging trying to remember Toms River Web Design is located at http://69.164.216.218 !

Domain names are also an opportunity to come up with a clever (as in branding) or strategic (as in SEO) wording to represent a business. Domain names may be aliased so that multiple names refer to the same website.

Domain names are purchased or administered by a registrant at a domain name registrar.