Very important to choose your words carefully. The right words will summon visitors to your website and keep them there. The wrong words will have no SEO benefit and throw people off.
A well-written web site has a huge payoff:
- Less frustrating, users will stay with it longer
- Makes it easier for users to stay on the “scent of information”
- Can be written around keywords that will lend an SEO benefit
- Users find what they’re looking for and ultimately want to do business with you